Browns Bay Business Association Inc. is an incorporated society (non-profit) set up democratically in 2002 by the local business people, to promote and benefit business in Browns Bay.
It operates under the Incorporated Societies Act and is governed by a constitution. The Association also works in partnership with North Shore City Council under Council's Business Improvement Districts (BID) guidelines and has a working relationship with the East Coast Bays Community Board.
The Association is governed by its Constitution, and run by an executive committee (up to 10 members) of volunteer business people who are elected by members at the Annual General Meeting. The Executive Committee appoints a Chairperson and Treasurer.
The Executive Committee represents Browns Bay businesses and building owners, is responsible for the day-to-day operation of the association and its overall financial direction, and works with all Browns Bay stakeholders to make Browns Bay a great place to do business, live and play.
Executive Committee meetings are held approximately every six weeks, and all members are welcome to attend. Please contact Murray Hill, Browns Bay Town Centre Manager (contact details below) for meeting information. Membership of the Business Association is open to owners or tenants of commercial properties within the Business Association's defined area.
Funding for the Business Association is via a target rate paid by each property within the Business Association's boundary: the area bounded by Glen, Anzac, and Bute Roads, and Beach Front Lane. North Shore City Council oversees this BID program, collects the levy, and returns it to the Business Association, which also secures additional funding from other sources such as event sponsorship, and project grants from organizations such as the East Coast Bays Community Board.
The Business Association is managed by a part-time Town Centre Manager (under instruction from the Executive Committee) whose role is to implement the Browns Bay Strategic Business Plan.
To see whether your business is located within the BID area, take a look at the following map:
If your business resides within the highlighted area, you are automatically a member of the BID, please contact Murray to get your business listed with the Business Association. Joining the Business Association will allow you to take advantage of the fantastic promotions and business development services that are offered to those in the BID. It will also give you the opportunity to have a say in how Browns Bay businesses can move forward positively and collectively to improve both the community well-being and the local business levels.
If you are not in the highlighted area, you can still become involved with the Business Association. The Browns Bay Business Association can take on a number of associate business members who reside near the BID area. These members must also contribute to the development of the business area in some way. To be fair to other Business Association members, as well as to cover our costs, there is a small association fee. To find out if your business is eligible for this, please give Murray call.
Murray Hill has been working as the Browns Bay town center manager since November 2011. His role is to ensure that Browns Bay continues to develop both as a bustling community centre as well a valuable business hub. To achieve this, Murray organizes a variety of promotional activities, events & competitions. His role is to work together with local businesses, organizations and individuals to build on Browns Bays solid foundations to create a community we are all proud to be a part of.
Mobile: 021 950 463
Landline: 09) 489 9833
Erica Stanford - Chairperson - East Coast Bays Electorate Office
Sarah Potter - Treasurer - Kiwibank
Steve Brown - Representing La-Tropeziene
Karen Jackson - This is Bag Shop
Geoff Ockleston - East Coast Bays RSA
Gary Holmes - Auckland City Council
Gerhard Augenstein - Augensteins
Malcolm McDonald - Penguinos
Angela Johnson - Representing Ray White
Bjorn Binzegger - Age Plus
Throughout the year the association runs four promotions that are designed to bring customers to Browns Bay by giving them a chance to win a prize, simply by shopping in one of Browns Bay’s businesses. For each promotion, a range of advertising mediums are used to promote and market them, such as radio, our own Destination Browns Bay Magazine, the BBBA website and the BBBA Facebook page. Some of the previous promotions include a Travel Prize worth $2,000, a Mother’s Day Promotion where local Browns Bay businesses sponsored prizes, Valentine’s Day which included a dinner for 2 for three lucky winners and our biggest promotion, a brand new Spa Pool.
To assist with the promotional activities run in Browns Bay, the association also runs radio campaigns throughout the year. These campaigns include advertisements for Browns Bay as a shopping centre itself, as well as providing opportunities for individual businesses to advertise on air at a discounted rate. A jingle has recently been developed which will assist in providing continuity to the campaigns, this will be used in all of the advertisements to promote the entire business district.
Check out our new Jingle.
One of the biggest benefits of the BID program is the retail spend data that the BID receives. BNZ Marketview Data capture Eftpos and Credit Card Sales from all of businesses within a district and produces a quarterly report that records how the BID is doing compared to others in the Auckland district. It measures among other things the:
The Data now also allows individual businesses to compare their transaction history with other chosen businesses in the same district.
There is a very good program available through New Zealand Business Mentors, whereby businesses can get a mentor for two years, for the cost of only $150 + GST. This gives businesses access to one of their experienced mentors in whatever field required for the business’s needs, e.g. marketing, financial, business planning – and businesses have the ability to change their mentor if they don’t like them or change because they would like to concentrate on developing a different part of their business